practical software and automations for roanoke valley businesses
Every business is at a different place with technology. Some just need a website that actually brings in customers. Others are buried in spreadsheets, email threads, and old systems no one wants to touch.
I usually help in three main ways:
- Websites
- Business & Workflow Automations
- Custom Software
If you're not sure which you need, that's normal—that's what the Discovery Session is for.
websites that bring you customers (not just visitors)
A solid website is often the foundation everything else builds on—it's where customers find you, learn to trust you, and decide to reach out.
A lot of small-business websites are either out of date, hard to use, or built on DIY tools that are frustrating to maintain.
Your website isn't just a business card—it's the top of your sales funnel. It's often the first interaction potential customers have with your brand, and it should do more than just sit there looking nice.
A well-built site attracts the right visitors, keeps them engaged, and guides them toward taking action—whether that's scheduling a consultation, making a purchase, or signing up for your services.
You get:
- Custom design and development, tailored to your business
- A site that looks great on phones, tablets, and computers
- Clear messaging that explains what you do and who you serve
- Fast load times and a structure that's built to rank on Google
- Options for hosting and ongoing updates, so you're not stuck wrestling with it yourself
You have an outdated site, no site at all, or a DIY site you're tired of fighting with—and you want something professional that you can rely on for the next few years.
automations that save you hours each week
Automations can be a great starting point: they're often faster to implement than full custom software, and they can reveal where a deeper system or app would make the most sense.
If your team is copying and pasting data between tools, forwarding the same emails over and over, or manually updating spreadsheets, there's probably a better way.
I connect the tools you already use so repetitive, boring work happens automatically instead of by hand.
Examples:
- Capture leads from your website into a spreadsheet or CRM
- Automatic reminders and follow-up emails for clients or staff
- Automated reporting and status updates for your team
- Syncing data between tools so you don't have to enter it twice
Your business runs on a patchwork of spreadsheets, email threads, and manual updates—and it's starting to slow you down or cause mistakes.
bespoke software built around your business
Custom software is usually the right move when you've outgrown off-the-shelf tools, or when your workflows are too specific for generic solutions to handle well.
Sometimes, off-the-shelf tools just don't fit. You've outgrown basic spreadsheets and generic apps, or you're stuck with a legacy system that no one wants to touch but everyone relies on.
That's where custom software comes in.
I design and build web applications that match how your business actually works, such as:
- Internal tools to manage projects, inventory, jobs, or workflows
- Customer portals and self-service dashboards
- Integrations that help systems "talk to each other" behind the scenes
- Modern replacements or extensions for older, hard-to-maintain systems
We'll start by understanding your current process—what's working, what isn't, and what a "good day" would look like for your team. From there, I'll design something that fits your real-world needs, not just what looks good on a sales demo.
You have a legacy app, a homegrown system that's creaking under its own weight, or a complex process that off-the-shelf tools can't handle well.
not sure where to start?
You don't have to know whether you need a website, automations, or custom software before we talk—that's exactly what the Discovery Session is for.
We'll spend 30–45 minutes talking through how your business works today and where things feel slow or clunky. I'll ask questions, sketch out a few options, and give you an honest sense of what I'd recommend.
Book Your Free Discovery SessionNo pressure, no obligation—just a conversation to see if there's a practical way to make your tech work better for you.